Shell

Using Geoplan mapping software, Shell Gas was able to import its entire customer database and create counts of customers per Postcode Sector.

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The Problem

Shell Gas faced a drastic restructuring of its business and was moving from an existing Regional/National structure to 'Local Business Units' (LBUs).

This not only required an understanding of the existing structure and customer locations, but also the definition of the trading territories for each new LBU, along with the reallocation of customers to the new LBUs.

"We have found the Geoplan system to be a great mapping tool. It makes the assigning of customers to Local Business Units easy, and the various types of information become easy to understand, particularly segmentation of our customer base."

Shell

The Solution

Using Geoplan mapping software, Shell Gas was able to import its entire customer database and create counts of customers per Postcode Sector. These sectors were then clustered to create new LBUs.

Geoplan mapping software allowed constant monitoring and appraisal of the effects of each proposed change to the LBU network. Alongside this process, Shell Gas was able to print maps of the resulting LBUs for logistical crosschecks.

The summary analysis resulting from the territories could also be quickly exported into software packages such as Excel for inclusion into other reports.

Developed specifically for Hermes, the system provided:

The Benefits

  • Saves resource and associated cost.
  • Visualise territory locations for internal management and franchise decisions.
  • Improved geographical efficiency of territory creation and management.
  • Enhanced Intelligence and provision of greater data and detail.
  • Ability to Identify gaps in current coverage.

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