Dyno

Using Geoplan mapping software, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.

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The Problem

The UK needed to be divided into accurate and manageable franchise areas for both the Dyno-Rod and Dyno-Locks brands.

"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively."

Dyno

The Solution

Using Geoplan mapping software, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.

Developed specifically for Hermes, the system provided:

The Benefits

  • Increased revenue.
  • Saves resource and associated cost.
  • Faster planning process.
  • Industry Standard Data.
  • Key tool to support growth and provide a means of visualising target areas.
  • Visualise territory locations for internal management and franchise decisions.
  • Improved geographical efficiency of territory creation and management.
  • Enhanced Intelligence and provision of greater data and detail.
  • Ability to Identify gaps in current coverage.

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