The Problem
The UK needed to be divided into accurate and manageable franchise areas for both the Dyno-Rod and Dyno-Locks brands.
The Solution
Using Geoplan GeoAnalyser, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.
"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively. "
